The Network of the Future
T-MobileInsight
How to restore brand trust and corporate goodwill following a massive PR-challenge surrounding network instability? Well, we’re all just human, aren’t we?
Idea
An integrated campaign with no phones, no pads, no computers, and no sales offers. Just the beauty of the most powerful network in Europe and its heartbeat. Built by the people behind it and made out of their true stories.
Impact
The campaign earned global press coverage and received the Effie Award, proving its effectiveness in restoring T-Mobile's reputation.
“Abstract for Deutsche Telekom!”
“A spot of rippling beauty.”
“A visual metaphor for the interconnectivity of the modern world.”
“Never one to aim low. — Carl Erik Rinsch and MPC for Deutsche Telekom.”
“Connected!”