Off the Beaten Track

Lexus + Spotify

Insight

With radically new design and tech, the all-new Lexus RX is reinventing itself and takes us with it out of our comfort zone. Mentally and musically.

Idea

Lexus and Spotify present: Off The Beaten Track. A personal playlist that takes us on the path less played. An algorithms analyses our music history and taste and generates a unique playlist with new artist and albums to listen to.

Impact

The idea delivered over 50 million impressions within a few weeks and positioned Lexus as a relevant cultural contributor inside the Spotify community.