Hustle for what matters

Okay, so here’s the deal: The successful ones will tell you it’s not enough to work hard. You gotta hustle! Well, boomers... there’s a new generation. And their hustle is inspired by new motivations. Success that isn’t defined by status, but rather self-fulfillment. It’s not about having it all, but instead making space for everything that matters and nothing that doesn’t. The campaign introduces the all new Lexus NX with its technology to maximize time and space for things that really matter. It also launches an all new brand design across all channels. And it received extended features within days of its launch in Forbes Magazine and on TED.

Saatchi & Saatchi

James Hall & Edward Lovelace

Ross McLennan

Aika Miyake

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