When you find a number that works for you, you stick with it. And five is a number worth fixating on. Why? Because when you truly believe in its power, good things can happen. Say, like, winning $555,555. This is the story of Will Harris, a guy so fixated on the number 5 that his entire life revolves around it — from his morning rituals to his Cinco De Mayo vacation. Finally, our fixation payed off and the spot became the best performing California Lottery campaign to date.