Converse brings together the style icons of a new generation to celebrate the ultimate fashion icon that unites them all: Chuck Taylor. Chucks represent being uniquely yourself. No matter who you are, what you wear, or what you do? Converse shares that story and brings together a group of young creative talent to show us the many different sides of their personalities. They tell us the stories of ever-changing self expression, combined with their never-changing love for Chucks. With its unique style and story, the campaign was picked up instantly on social media and by publishers worldwide with exclusive extended features in Dazed Magazine and Vogue. Our campaign, shot by Ryan McGinley, gained over 4 million organic views on YouTube in the first 48 hours and surpassed on every sales goal for Chucks. Based on our creative guidelines, the campaign extended even into retail and out of home and was adopted by markets worldwide.