Agree to Disagree

Lexus

Insight

When it comes to certain topics, there is no hill too small for us to die on. We will throw ourselves into even the pettiest argument with full rhetorical commitment. And with the aggression of a guy who just found out that he’s lost visitation rights in his favorite spots bar. And of course we know that these are the things we can only agree to disagree on.

Idea

Cut to the question about what electric technology is the best: Hybrid, Plug-In Hybrid or EV? A hot topic in this market. Thankfully, Lexus offers all three choices: To each their own electric.

Impact

The campaign launched a large sales offensive for Lexus and positioned the brand with its range of electric vehicles as an advocate of choice in a market that only offers one kind of electric technology.